BACARDI NFT MIXTAPE CASE STUDY
A recent Recording Academy study found that only 2% of music producers are women. Without the support of a record label, how do rising women break through?
BACARDI launched a first-to-market NFT mixtape that replaces the traditional record label model with thousands of passionate fans. With every NFT purchase, the rising artists artists received much needed funds to pursue their music and fans receive a monthly percentage of the song’s streaming royalties.
So the more the tracks get played, the more you both get paid.